Privacy policy

This policy explains how AlignFlex LLC collects, uses, shares, retains, and protects personal information when you visit our website, place an order, or contact our customer support team.

Last updated: July 17, 2026

This Privacy Policy explains how AlignFlex LLC, doing business as AlignFlex (“AlignFlex,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit alignflex.co, place an order, contact customer support, or otherwise use our online services.

AlignFlex is an online retail business offering posture-awareness and everyday wellness-support products. This policy applies to our website, online store, customer-support services, order tracking, and other services that link to this Privacy Policy.

By using our services, you acknowledge that you have reviewed this Privacy Policy. Where consent is required by applicable law, we will request consent before processing the relevant personal information.

1. Personal Information We Collect

The information we collect depends on how you interact with AlignFlex. We may collect the following categories of personal information.

Contact Information

• Full name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address; and
• Other contact details you voluntarily provide.

Order and Transaction Information

• Products viewed, added to cart, or purchased;
• Order number and purchase date;
• Order value and promotional-code information;
• Shipping method and tracking information;
• Delivery status;
• Return, refund, exchange, or warranty information; and
• Customer-support history relating to an order.

Payment-Related Information

Payments are processed through Shopify, payment processors, card networks, banks, digital-wallet providers, or other payment-service providers.

Depending on the selected payment method, payment-related information may include:

• Payment method;
• Billing name and address;
• Transaction identifier;
• Payment authorization status;
• Card brand and limited card details, such as the last four digits; and
• Fraud-prevention and verification results.

Account Information

If customer accounts are available and you create an account, we may collect:

• Account name;
• Email address;
• Authentication information;
• Saved addresses;
• Order history; and
• Account preferences.

Customer-Support Information

When you contact us, we may collect:

• Your name and contact details;
• Order number;
• Product or delivery questions;
• Return, refund, or warranty details;
• Photographs or videos submitted to document an issue; and
• Other information you choose to provide.

Device and Website-Usage Information

When you use our website, we and our technology providers may automatically collect:

• IP address;
• Browser type and settings;
• Device type and operating system;
• Approximate location derived from an IP address;
• Language and time-zone settings;
• Referring and exit pages;
• Pages and products viewed;
• Shopping-cart and checkout activity;
• Date and time of website visits;
• Cookie and advertising identifiers; and
• Interactions with emails or advertisements.

Marketing Preferences

We may collect information about your marketing and communication preferences, including:

• Email subscription status;
• Consent records;
• Unsubscribe requests;
• Cookie choices;
• Advertising preferences; and
• Responses to promotions or surveys.

Reviews and User-Submitted Content

If you voluntarily submit a review, testimonial, photograph, video, or survey response, we may collect and use that content in accordance with the permissions provided and applicable law.

Sensitive Personal Information

AlignFlex does not intentionally request medical records, diagnoses, government identification numbers, account passwords, precise geolocation, or unnecessary sensitive information.

Please do not send medical records or unnecessary sensitive personal information through customer-support channels.

2. Sources of Personal Information

We may collect personal information from:

• Directly from you when you place an order, contact us, subscribe to marketing, submit a review, or complete a form;
• Automatically through our services using cookies, pixels, log files, and similar technologies;
• Shopify, which provides the ecommerce platform used to operate our online store;
• Payment providers, banks, card networks, and digital-wallet providers;
• Shipping and fulfillment providers, including carriers and order-tracking services;
• Marketing and analytics providers, where permitted by law and consistent with your privacy choices;
• Fraud-prevention and security providers; and
• Publicly available or legally permitted sources.

3. How We Use Personal Information

Providing Products and Services

• Processing and confirming orders;
• Authorizing and verifying payments;
• Preparing, shipping, tracking, and delivering orders;
• Sending order and delivery communications;
• Managing customer accounts;
• Processing returns, refunds, exchanges, and warranty claims; and
• Providing customer support.

Operating and Improving Our Website

• Operating, maintaining, and troubleshooting our services;
• Remembering shopping-cart contents and preferences;
• Understanding how visitors use the website;
• Improving navigation, product information, and checkout performance;
• Developing new website features and services; and
• Measuring website reliability and performance.

Security and Fraud Prevention

• Authenticating transactions;
• Detecting suspicious or unauthorized activity;
• Preventing fraud, abuse, chargebacks, and security incidents;
• Protecting customers, AlignFlex, and service providers;
• Enforcing our policies and contractual rights; and
• Investigating suspected violations.

Marketing and Communications

Subject to applicable law and your choices, we may use personal information to:

• Send promotional emails and product information;
• Provide cart or checkout reminders;
• Measure advertising performance;
• Understand customer interests;
• Personalize website content; and
• Display advertisements that may be more relevant to visitors.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link in the email.

Unsubscribing from promotional communications will not prevent us from sending transactional messages, including order confirmations, shipping notices, security alerts, or customer-support responses.

Legal and Compliance Purposes

• Complying with applicable laws and lawful requests;
• Maintaining tax, accounting, and transaction records;
• Establishing, exercising, or defending legal claims;
• Responding to court orders, subpoenas, or regulatory requests;
• Protecting legal rights and public safety; and
• Complying with consumer-protection obligations.

4. Shopify and Other Service Providers

Shopify

The AlignFlex online store is hosted and supported by Shopify. Shopify processes personal information on our behalf and may also process certain information for its own purposes as described in its privacy notices.

Shopify may process information relating to:

• Website visits;
• Customer accounts;
• Orders and checkout activity;
• Payments;
• Fraud prevention;
• Store security;
• Analytics; and
• Personalized services where legally permitted.

You can review Shopify’s consumer privacy information at Shopify Consumer Privacy Policy .

Other Service Providers

We may use third-party providers for:

• Payment processing;
• Order fulfillment;
• Shipping and delivery;
• Order tracking;
• Website hosting and infrastructure;
• Email and customer communications;
• Analytics and performance measurement;
• Advertising and marketing;
• Fraud prevention and cybersecurity;
• Accounting and legal services; and
• Technical support.

These providers may access personal information only as reasonably necessary to perform services, comply with legal obligations, protect their systems, or fulfill purposes described in their own privacy notices.

5. Payment Information

Payment transactions are processed through Shopify Payments or other payment methods made available during checkout.

Payment processors may collect information directly from you and process it under their own privacy policies and security standards.

AlignFlex may receive payment status, payment method, billing information, limited card details, and fraud-prevention results. AlignFlex generally does not directly receive or retain complete payment-card credentials.

For more information, review our Payment Policy.

6. Cookies and Similar Technologies

AlignFlex, Shopify, and authorized providers may use cookies, pixels, tags, local storage, log files, and similar technologies to operate our website and understand how it is used.

Strictly Necessary Cookies

These technologies support essential website functions, including:

• Website security;
• Shopping-cart functionality;
• Checkout processing;
• User authentication;
• Fraud prevention;
• Privacy-preference storage; and
• Website reliability.

Functional Cookies

Functional cookies may remember language, region, display, account, or other website preferences.

Analytics Cookies

Analytics technologies help us understand website traffic, visitor behavior, page performance, conversion activity, and technical issues.

Advertising Cookies

Where permitted, advertising technologies may be used to measure campaigns, understand product interests, create advertising audiences, or display more relevant advertisements.

Managing Cookie Preferences

Where available, you may manage non-essential cookies through: Cookie Preferences.

You may also block or delete cookies through your browser settings. Blocking certain cookies may affect shopping-cart, checkout, account, or website functionality.

7. Advertising, Analytics, and Personalized Marketing

We may work with advertising, social-media, and analytics providers to measure website activity and marketing performance.

Subject to applicable law and your preferences, these providers may collect:

• Cookie identifiers;
• Device and browser information;
• IP address;
• Approximate location;
• Website interactions;
• Products viewed;
• Cart and checkout events;
• Purchase events; and
• Advertising campaign information.

Certain privacy laws may classify some advertising-related disclosures as a “sale,” “sharing,” or targeted advertising, even when no money is exchanged for personal information.

You may manage applicable preferences through:

• Cookie Preferences;
• Do Not Sell or Share My Personal Information ; and
• Your browser or device privacy controls.

8. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

Shopify and Ecommerce Providers

We disclose information to Shopify and related technology providers to operate our online store, checkout, customer accounts, security, and ecommerce services.

Payment Providers

We disclose billing and transaction information to payment processors, banks, card networks, digital-wallet providers, and fraud-prevention providers.

Fulfillment, Shipping, and Tracking Providers

We may provide your name, shipping address, telephone number, email address, order details, and delivery information to fulfillment partners, carriers, and tracking providers.

Professional and Technical Providers

We may disclose information to providers supporting website hosting, customer service, analytics, cybersecurity, communications, accounting, legal services, and other business operations.

Advertising and Marketing Providers

Subject to applicable law and your privacy preferences, we may disclose identifiers, device information, website activity, or transaction events to advertising and marketing providers.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law or legal process;
• Respond to lawful government or regulatory requests;
• Enforce agreements and policies;
• Detect, prevent, or investigate fraud or security incidents;
• Protect the rights, property, or safety of AlignFlex or others; or
• Establish, exercise, or defend legal claims.

Business Transactions

Personal information may be disclosed as part of an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction.

9. Data Retention and Security

Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete transactions and provide customer support;
• Maintain order, tax, accounting, and business records;
• Process returns, refunds, and warranty claims;
• Prevent fraud and maintain security;
• Resolve disputes;
• Enforce agreements; and
• Comply with applicable legal requirements.

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Encrypted transmission where supported;
• Access controls;
• Authentication protections;
• Payment-security measures;
• Fraud-detection tools;
• Restricted access based on business need; and
• Security monitoring and incident-response procedures.

10. Your Privacy Rights

Depending on where you live and subject to legal exceptions, you may have some or all of the following rights:

• Access: Request information about the personal information we maintain.
• Correction: Request correction of inaccurate personal information.
• Deletion: Request deletion of certain personal information.
• Data portability: Request a portable copy of certain personal information.
• Opt out: Opt out of certain sales, sharing, targeted advertising, or profiling where applicable.
• Withdraw consent: Withdraw consent where processing is based on consent.
• Non-discrimination: Exercise applicable privacy rights without unlawful discrimination.

How to Submit a Privacy Request

To submit a privacy request, contact us through one of the following methods:

Please use the subject line Privacy Request and provide enough information for us to identify the relevant account, order, or transaction.

Identity Verification

To protect your information, we may verify your identity before completing a request. Verification may require confirmation of your name, email address, telephone number, billing or shipping address, order number, or other information reasonably related to your interaction with AlignFlex.

Authorized Agents

Where permitted by law, you may appoint an authorized agent to submit a request on your behalf. We may require proof of the agent’s authority and may separately verify your identity.

Legal Exceptions

Privacy rights are not absolute. We may deny or limit a request where permitted or required by law, including when information is necessary to:

• Complete a transaction;
• Provide a requested product or service;
• Detect or prevent fraud;
• Maintain security;
• Comply with tax, accounting, or recordkeeping requirements;
• Exercise or defend legal claims; or
• Comply with another applicable legal exception.

11. California Privacy Rights

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to AlignFlex and the relevant processing activity.

Categories of Personal Information

Depending on your interaction with AlignFlex, we may collect:

• Identifiers, including name, email address, postal address, telephone number, IP address, and order number;
• Customer-record information, including contact, billing, shipping, and transaction information;
• Commercial information, including products viewed, products purchased, cart activity, order history, returns, and refunds;
• Internet activity, including browsing activity, website interactions, device data, and advertising interactions;
• Approximate geolocation derived from an IP address;
• Electronic or visual information, including photographs or videos voluntarily submitted to customer support; and
• Inferences, including likely product interests or marketing preferences.

California Consumer Rights

Subject to applicable law and legal exceptions, California residents may have the right to:

• Know what personal information is collected;
• Access specific pieces of personal information;
• Correct inaccurate information;
• Delete certain personal information;
• Know the categories of recipients receiving personal information;
• Opt out of the sale or sharing of personal information;
• Limit certain uses of sensitive personal information where applicable; and
• Exercise privacy rights without unlawful discrimination.

Do Not Sell or Share

AlignFlex does not sell personal information for money in the ordinary meaning of the word “sell.”

Some advertising, analytics, audience-matching, or personalized-marketing activities may nevertheless be considered a sale, sharing, or targeted advertising under certain privacy laws.

Where applicable, you may opt out through:

• Do Not Sell or Share My Personal Information ;
• Cookie Preferences; 
• A legally recognized browser-based opt-out signal.

Global Privacy Control

Where required by applicable law and supported by our website technology, we will treat a valid Global Privacy Control signal as an opt-out request for the browser or device sending the signal.

Financial Incentives

AlignFlex does not currently offer a program that provides different prices or services in exchange for personal information in a manner intended to constitute a financial incentive under California law.

Submitting a California Request

To submit an applicable request, email support@alignflex.co with the subject line California Privacy Request.

12. Children’s Privacy

Our services are intended for adults and are not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13. We also do not knowingly sell or share the personal information of consumers under 16 without any consent required by applicable law.

If you believe a child has provided personal information to AlignFlex, contact support@alignflex.co.

13. Third-Party Websites and Services

Our website may include links to payment services, social-media platforms, shipping carriers, tracking services, or other external websites.

AlignFlex does not control and is not responsible for the privacy, security, content, or practices of independent third parties. Their processing of personal information is governed by their own privacy notices.

We encourage you to review the privacy policy of any third-party service before submitting personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, providers, data practices, business operations, or legal requirements.

The revised policy will be posted on this page with an updated Last updated date.

Where required by law, we will provide additional notice or request consent before applying material changes.

15. Contact Us About Privacy

For questions about this Privacy Policy or to submit a privacy request, contact:

AlignFlex LLC
Attn: Privacy Requests
30 N Gould St Ste N
Sheridan, WY 82801
United States

16. Related Policies

Please review the following AlignFlex policies for additional information:

• Terms of Service
• Shipping Policy
• Return & Refund Policy
• Payment Policy
• Warranty Policy
• Cookie Preferences
• Do Not Sell or Share My Personal Information
• About Us
• Frequently Asked Questions
• Contact Us

Privacy Disclaimer

This Privacy Policy describes AlignFlex’s general privacy practices and does not create rights beyond those provided by applicable law.

Privacy rights and obligations may vary depending on your location, your interaction with AlignFlex, and the laws applicable to the relevant processing activity.

Nothing in this Privacy Policy limits rights that cannot lawfully be waived or restricted.